Top Ten Yahoo Mobile Searches

Mobile Search: Fri 4th December 2009

New figures published by Yahoo UK show that mobile searches are different to PC-based searches. The list of top ten mobile searches is part of the search company's review of 2009, which will be available on their site until December 30th.

The top ten searches for mobile show 'London' as the most looked-for term:

1. London
2. Premier League
3. Big Brother
4. Champions League
5. Katie Price
6. Lottery
7. Weather
8. Mail
9. Cricket
10. Michael Jackson

Unlike PC searches, which are dominated by Google, Yahoo is a major force in mobile web and mobile search. Some companies have reported that Yahoo is their main source of mobile search traffic. Looking at the top ten Yahoo searches for PC internet shows a significant difference. On mobile seven out of the top ten are information-based searches, including sports, weather and London. On the traditional internet, the top ten searches favour entertainment more, especially celebrities and reality TV:

1. Big Brother
2. X Factor
3. Job centre
4. Michael Jackson
5. Jade Goody
6. Premier League
7. Swine Flu
8. Katie Price
9. Cheryl Cole
10. Train Times

When it comes to mobile marketing and brand engagement, it shows that the mobile web is clearly different, and that it is searched and used in a different way to the traditional fixed internet.

Related Links
UK Yahoo review of 2009 - available until Dec 30th