Net-a-porter offers mobile fashion clothes shopping

Apps: Thurs 23th July 2009

Uk's online luxury fashion retailer Net-a-porter has launched an iphone app version of its store. Net-a-porter has a current audience of 1.8 million, and hopes to expand into the lucrative mobile audience. With the new Net-App, customers will be able to shop for clothes, handbags and shoes on the go.

The app, similar to Ocado's "Ocado On The Go" grocery shopping, signals a new wave of mobile shopping. Alison Loehnis, vice president of sales and marketing at Net-a-porter sums it up when she says "the potential for shopping on phones is massive".

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From the International Herald Tribune, 21-07-2009