Guinness sponsor Metro 2D barcodes

Campaigns: Thurs 10th September 2009

Metro - the free newspaper available at most transport locations - has launched a 2D barcodes project in Canada sponsored by Guinness.

Bar codes, which can be read or scanned by mobile phones, are now placed on every page of the paper. When users scan the codes they will be directed to Metro's new mobile website (m.metronews.ca).

In order to get people to use bar codes, Metro has teamed up with Guinness and is offering the chance to win a trip to Ireland to anyone who scans them. Meanwhile, Guinness is using the arrangement to celebrate their 250th anniversary.

The project has been developed together with barcode solution provider ScanBuy. On page 3 of the paper, readers are advised on how to download the ScanLife reader to their mobile phone and how to read the codes.

In addition to the technical advantage of mobile barcodes, which in effect gives users the ability to 'store the paper on their mobile', users also get the opportunity to access additional information, which couldn't fit in to the physical paper.

The codes were implemented from yesterday, 9th September 2009, and are now visible to Metro Canada's readership of 1 million people.

Read more about Quick Recognition (QR) Codes or 2D Bar Codes.

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