Mark Brill calls for improved enforcement to prevent illegal use of mobile users' data

Industry: Thurs 26th November 2009

Earlier this week, the Mobile Marketing Magazine, asked Mark Brill, CEO of txt4ever, to comment on the recent T-mobile data scandal. You can read the full story here.

In short, Brill argues that there are two main areas that need improvements; companies need to up their corporate culture and recognise their responsibility when handling sensitive data and the system needs to be better at enforcing penalties.