MMA mobile marketing award winners 2009

Industry: Thurs 18th November 2009

The award organiser Mobile Marketing Association (MMA) announced the 2009 winners at the Mobile Marketing Forum in LA this week.

Mike Wehrs president and CEO of the MMA said, "the MMA, its members and the entire mobile marketing community come together each year to honor our industry's exemplary campaigns and remarkable leaders throughout the world."

This was the fifth Annual Global Mobile Marketing Awards. The winners are listed below.

Pizza Hot iPhone app wins Mobile Display Campaign category for North America.

Mobile Display Campaign

North America:

Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America:

Trident Fresh, F.biz

Europe, Africa and Middle East:

LMfootball.mobi, Livemobile (Pty) Ltd

Soccer stars in your pocket, Mobiento

Asia Pacific:

PUMA F WAN, PHONEVALLEY

Global:

The Virtual Zippo Lighter App, Moderati, Inc.

Mobile Messaging Campaign

North America:

Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L

Central & Latin America:

Carefree Mobile Campaign, pontomobi interactive

Europe, Africa and Middle East:

Kraft Foods Turkey / Patos, Mobilera

Asia Pacific:

Because We Can, The Hyperfactory

Global:

Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Emerging Technology Campaign

North America:

Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America:

Jeito Chiclets; Jeito Lhama, F.biz

Europe, Africa and Middle East:

Fanta More Play, The Hyperfactory

Asia Pacific:

Cadbury Be The Gorilla, The Hyperfactory

Multi-Mobile Channel Campaign

North America:

Rogers/Live Nation - Wireless Box Office, MyThum Interactive

Central & Latin America:

ClubMovistar - Mobile Loyalty Program, Movistar Chile, AndinaTech

Europe, Africa and Middle East:

Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI

Asia Pacific:

Sony Quantum Code, AURA Interactive

Global:

Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Social Impact

North America:

Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media

Europe, Africa and Middle East:

The Fastest on Facebook, Mobile Dreams Factory

Asia Pacific:

Sony Quantum Code, AURA Interactive

Cross-Media Integration Campaign

North America:

UPS jobs - Problem Solved, UPS & TMP Worldwide

Central & Latin America:

TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

Europe, Africa and Middle East:

Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific:

Go For It, Tribal DDB India

Global:

Ad Council That's Not Cool, R/GA

Best Mobile Campaign

Overall (three-way tie):

TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising

Who Killed Summer 09 (Vodafone Group), OMD Mobile

The award winners for the 2009 MMA Industry Awards are:

• Mobile Innovation: Creativity
• Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
• Mobile Innovation: Reach
• SCORECENTER, ESPN
• Social Impact
• Text ALIVE Mobile Donations, Mobile Accord Inc.
• Award for Overall Excellence
• Fanta Stealth Sound System, Ogilvy Advertising

The award winners for the 2009 MMA Academic awards are:

Academic of the Year Individual

Margherita Pagani, Bocconi University

Academic of the Year Institution

Ball State University, Ball State University