New MMA Mobile Advertising Guidelines
The latest version of the Mobile Marketing Association's (MMA) Global Mobile Advertising Guidelines was released this week. The update follows ongoing innovation in the industry, which have brought about new advertising methods as well as new specifications. The report is published ever six months.
We provide mobile marketing strategy and delivery, including iphone app development ... click here to find out more
The guidelines consist of best practices for mobile advertising across the different mobile media channels, including web, messaging, downloadable applications and video currently used form mobile marketing.
They included standardised global formats in the aim of promoting mobile marketing and advertising throughout the industry.
MMA Mobile Ad Guidelines key changes include:
- Global requirements for Mobile Application ad units
- New advertising units and definitions across channels
- New length requirements for Mobile Video & TV ad units
- Recommended future mobile web banner ad requirements
Mark Brill, chair of the DMA's (Direct Marketing Association) mobile council commented: "It's good to see the continuing development of best practice throughout the mobile marketing industry. These new MMA guidelines compliment the DMA's best practice guidelines for mobile marketing."
Article Links
Mobile Marketing Magazine
