Bluetooth Proximity Marketing

Bluetooth offers some excellent and exciting opportunities to market to nearby mobile devices. We offer both the strategy and delivery of Bluetooth Proximity marketing campaigns.

Bluetooth Marketing offers some great benefits:

• It does not require a mobile network connection, just a Bluetooth enabled handset. Over 80% of handsets have Bluetooth
• It can send high quality rich media to mobile phones, such as video, games and applications
• It can send content quickly, easily and at no delivery cost. Once installed a Bluetooth unit can be easily managed through a simple web-based interface.
• High response rate. Marketing campaigns have shown that over 30% of people have their Bluetooth on, or will do so if prompted to. Of these, response rates of 75% are not uncommon.

Our Bluetooth units have the potential to reach up to 100 metres, although this depends on the mobile handset, and typically it is around 30 metres. To cover a wider area, such as a shopping centre or railway station, a series of units can be installed to act as a single wide area Bluetooth device.

The ICO and ASA regulations do not currently regard Bluetooth as a direct marketing medium, so marketing campaigns do not require opt-in consent from the mobile user. However, in bringing a wealth of experience in running Bluetooth campaigns, we recognise the personal nature of mobile phones and the need to gain clear consent from users. Following this best practice will result in the most effective campaigns and the best brand enhancement.

To find out more about how Bluetooth Marketing can work, please see click here to read our new section, or click here to read an extended article on Bluetooth Marketing.

To find out more about how Bluetooth Marketing can help you, please call us on 020 7490 8779 during office hours. We are able to arrange demonstrations and provide loan Bluetooth units