Mark Brill is CEO at Formation, a media & mobile marketing agency, which he founded in 1992.
Formation - founder and CEO
London-based Formation has been offering mobile marketing since 2003, and is the parent company of txt4ever
The company started as a graphic design and web development agency in 1992, but is now largely focused on mobile marketing.
Through Formation, Mark has developed a number of services for mobile, mobile CRM and business applications including txt4ever, txt4schools, txt4giving, txt4everywhere and immedia24, and continues to work on new media projects for a range of clients from government, corporate and business sector.
Chair of DMA's Mobile Marketing Council
Mark has been sitting on the Direct Marketing Association's Mobile Marketing Council and as chair since March 2009. Using hand's on experience Mark assists the council in promoting mobile as a marketing channel and to develop best practice guidelines for marketers.
Direct Marketing Assosiation (DMA)
Conference Speaking and Consultancy
Mark has gained a reputation as an insightful and enthusiastic speaker at mobile industry conferences and events, as well as having an excellent track record of lecturing on mobile marketing for the Institute of Direct Marketing.
Recent speaking events include:
- PACT: Monitizing Mobile Content
- MCCA: Building the Perfect Mobile App
- IAB: Mobile Hot Topics
- Direct Marketing Association: Making Mobile Marketing Work
- AIME: Putting Mobile and the Heart of Marketing
- Own-It & Create KX: The Mobile Goldmine? Monetizing mobile content
- AIME: Mobile Advertising and the Rise of Mobile Social Networking
- Institute of Direct Marketing: 1 day Introduction to Mobile Marketing
- Brighttalk Web Seminar: Engagement Marketing through Mobile
- DMA Digital Creativity Seminar: The Creative Challenge in Mobile Marketing
Mark has also written a number of articles on mobile for marketing magazines such as Sales Promotion and My Customer and runs the blog Future of Mobile.