Mark Brill is CEO of Formation, a media & mobile marketing agency, which he founded in 1992.

Formation - founder and CEO

London-based Formation has been offering mobile marketing since 2003, and is the parent company of txt4ever

The company started as a graphic design and web development agency in 1992, but is now largely focused on mobile marketing.

Through Formation, Mark has developed a number of services for mobile, mobile CRM and business applications and continues to work on projects for a range of clients from government, corporate and business sector.

Chair of DMA's Mobile Marketing Council

Mark has been sitting on the Direct Marketing Association's Mobile Marketing Council and as chair since March 2009. Using hand's on experience Mark assists the council in promoting mobile as a marketing channel, working with brands, agencies, regulators and operators, and to develop best practice guidelines for marketers.

Direct Marketing Assosiation (DMA)

Strategy, Consultancy and Conference Speaking

Mark has gained a reputation as an insightful and down to earth strategist, working with brands and agencies to development implement mobile media. With nearly 18 years experience in digital marketing, Mark brings an enormous breadth of experience covering every aspect of the sector. He is an enthusiastic speaker at mobile industry conferences and events, as well as having an excellent track record of lecturing on mobile marketing for the Institute of Direct Marketing, the Internet Advertising Bureau and universities in Birmingham and Manchester.

What They Say

"The University had the pleasure of working with Mark on consultation on developing Mobile Marketing campaigns to Birmingham's creative industries. The feedback from the companies involved in the consultancy has been exceptional and continues to flourish. He is one of the most constructive consultants I have met and he brings both the breadth of his knowledge and a great range of contacts to his work."
Alexa Torlo, Birmingham City University

"Mark delivers the IDM Mobile Marketing course and is an experienced and engaging presenter; it is a pleasure working with him as he lives up to his name!"
Joanna King, Institute of Direct Marketing

Recent speaking events include:

• PACT: Mobile, Television and Monitizing Content
• MCCA: Building the Perfect Mobile App
• IAB: Introduction to Mobile Marketing & Advanced Mobile Marketing
• IPA: Future Trends in Mobile
• Birmingham City University: One day mobile marketing seminar
• IAB: Mobile Hot Topics
• Direct Marketing Association: Making Mobile Marketing Work
• AIME: Putting Mobile and the Heart of Marketing
• Own-It & Create KX: The Mobile Goldmine? Monetizing mobile content
• AIME: Mobile Advertising and the Rise of Mobile Social Networking
• Institute of Direct Marketing: 1 day Introduction to Mobile Marketing
• Brighttalk Web Seminar: Engagement Marketing through Mobile
• DMA Digital Creativity Seminar: The Creative Challenge in Mobile Marketing

Mark has also written a number of articles on mobile for marketing magazines such as Sales Promotion and My Customer and runs the blog The Future of Mobile Marketing.